Many data teams adopt stacks that include a data warehouse, ELT tool, and data transformation solutions to create high-quality, integrated core data tables that power several BI dashboards and reports. However, other business teams may spend most of their time in other SaaS platforms like Salesforce or Marketo. In this post, Tejas Manohar (the CEO of HighTouch, an Amplify portfolio company) explains reverse ETL, whereby curated data is moved from the data warehouse into these SaaS platforms; and operational analytics wherein data informs operational workflows executed by business teams. He reviews different approaches to implementing reverse ETL – including internal tools, CDP, iPaaS, and products like HighTouch.