Founders and executives have reached out to me countless times to ask “How should I start using the large amounts of data I’m collecting?” While the answer is not simple, I’m still surprised that there are almost no resources on how to begin using data “as a strategic lever for growth.” In this blog post, Crystal Widjaja provides detailed guidance on when and why to build a data function. She walks through how to define a stage-appropriate data strategy based on the business needs and access to data and then, determines the team and tools necessary to execute that strategy. Lastly, she presents a framework outlining three stages of data maturity and the primary business needs and capabilities associated with each stage.