Although data teams often expend a lot of time and energy defining, collecting, and ensuring the quality of KPIs and metrics, many companies lack a clear way of integrating KPIs into business decision-making and planning. Here, Ilan Man introduces the “business review program,” wherein executively regularly review and discuss the most important KPIs as a means to question key company assumptions and evaluate the efficacy of existing business strategies and initiatives. In this post (the first in a multi-part series), he describes how a business review program can help improve alignment on strategic goals, increase accountability, and ensure cross-functional participation.