• San Francisco, CA

Founders and CEO

  • Kelly Watkins
  • Josh Brewer
  • Kevin Smith


  • Founded 2015
  • Partnered 2017

Where the design process finds structure and transparency.

Abstract Notebooks is a designer-specific platform where cross-functional teams can gather requirements, review designs, and continuously measure what works, all in one thoughtfully-built space. We built it to help design teams manage the work around the work, meaning all the parts of the design process that aren’t directly related to producing visual assets.