Welcoming Our Newest Partner, Grace Ge

How WebAssembly Gets Used: The 18 Most Exciting Startups Building with Wasm

This post gives developers more insight into how Wasm is being used day to day and helps them make technical choices down the road.

Welcome Justin Gage

At Amplify, Justin will work with our founders on growth and marketing. Whether it is building a website, starting a blog, refining messaging and positioning, designing documentation, gathering your early community, or crafting strong technical content, Justin works side-by-side with our founders to set them on the best possible path to engaging with their audience.

How To Build An Interview Process

Natasha Katoni talks about how early-stage founders and teams can build an effective interview process.

Our Investment in ReadySet

ReadySet now seeks to build on Noria’s foundation, fully removing the need for developers to write ad-hoc caching logic or maintain costly in-memory cache systems.

How do I hire a Developer Advocate?

This post will walk through a few tips for how to hire your first developer advocate, with some practical examples from companies like Retool, Hex, Warp, and PlanetScale.

Team News: Tim Babcock and Ameet Talwalkar

Tim Babcock is joining Amplify full time as an Operating Partner and Ameet Talwalkar as a Venture Partner. Tim and Ameet advance Amplify’s mission of surrounding our founders with deep, early-stage startup experience in building technical products.

The Importance of Your Company Pitch

Natasha talks about the ways to build a unique and persuasive recruiting pitch. She suggests that companies should tailor their recruiting pitches to specific candidate personas and the motivators that are driving their decision-making.

Modal: Our Investment in Erik and Akshat

Amplify has always been dedicated to investing in radically technical founders reinventing the enterprise. Erik and Akshat embody this architype. We can’t wait to share more about what they’re building and how it will impact how technologists work in the future!

Sales Metrics 101: Self Serve, Sales-Assisted, and PQL Funnels

Metrics should be a direct reflection of what is important to the business. In this blog post, we’ll outline how to think about Sales Metrics, given a specific sales motion. For early-stage companies, there are often multiple sales motions being run in parallel and your metrics should reflect that.

Amplify Promotions: Sarah, Renee, and Natasha

Amplify Partners is proud to celebrate the promotion of Sarah Catanzaro to General Partner, Renee Shah to Partner, and Natasha Katoni to Operating Partner.