The founders of technical tools and platforms must often make strategic decisions about if and when to release [components of] their solution as open standards, open formats, and/or open-source. Here, Snowflake executives share their perspectives on open software and framework for decision-making. They argue that the choice to embrace open standards or open source must align with strategic objectives and customer requirements. For example, they suggest that although supporting ingestion and export of open file formats can improve data portability, direct access to open file formats may limit performance (and innovation). They also consider the commonly discussed advantages of OSS (transparency, security, cost, community) in the context of cloud services and discuss when these benefits may be realized or not realized. They conclude by reviewing Snowflake’s approach to “open.”