To inform company strategy and executive decisions, data teams, and their stakeholders need easy access to relevant information. In this post, Sarah Krasnik discusses why and how the way in which data is stored can impact data-driven decision-making. She describes data storage strategies, including data puddles, data warehouses, and data lakes. She argues that while data warehouses are well-suited to BI and reporting use cases, they do not address the requirements of those building real-time apps.